Microsoft's Ken Lobb Explains the Message Behind the Xbox One Games Shown at E3 and at Gamescom

By Giuseppe Nelva

July 24, 2015

Microsoft had a great show at E3, and it’s preparing to having another at Gamescom in Cologne. Yet, the two shows are fundamentally different, and convey a different message for the house of Xbox, as Microsoft Studios Partner Creative Director Ken Lobb explained in an interview on the TiC Podcast.

“That was sort of our message. I like Shu, he’s a friend, I like Sony, I like Nintendo, but our E3 was very focused on what we got this year. We had a few other things in there… you know Sea of Thieves or Gears 4…”

“The primary message is “look at what you’ll be playing in the next seven months.” And then you go to Gamescom, and it’s “Look at what you’ll be playing next year.”

“I mean… friendly competition! (laughs)”

I’m definitely quite curious to see if Microsoft will manage to top its E3 performance in Cologne. That said, the idea to split two shows less than two months apart between releases slated for the near future and those further away is definitely sound.


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Giuseppe Nelva

Hailing from sunny (not as much as people think) Italy and long standing gamer since the age of Mattel Intellivision and Sinclair ZX Spectrum. Definitely a multi-platform gamer, he still holds the old dear PC nearest to his heart, while not disregarding any console on the market. RPGs (of any nationality) and MMORPGs are his daily bread, but he enjoys almost every other genre, prominently racing simulators, action and sandbox games. He is also one of the few surviving fans of the flight simulator genre on Earth.

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