This holiday season is arguably Microsoft's to lose with the company bringing out the big guns for a huge holiday season, and the company is sweetening the deal ahead of Black Friday later this month by offering a new promotion for those looking to get an Xbox One with added bonuses.

Microsoft's latest promotion for new Xbox One consoles has officially gone live as of today, with the new promo offering a free game with all purchases of an Xbox One console or bundle during the promotion, which runs starting today through November 8th, 2015.

The free game offer extends to any game up to $59.99 in maximum value for both physical and digital copies, though it is not eligible for pre-ordered games. Though unfortunately the promotion won't run through to next week's releases like Fallout 4 or Rise of the Tomb Raider, you could still grab recent releases like Call of Duty: Black Ops III and Halo 5: Guardians.

Major Nelson's blog also highlighted other retailer-specific bonuses that are being provided in addition to the free game, such as extra controllers, gift cards, and more for added value during the promotional period.

The Xbox One promotion for a free game with any console/bundle is available now through November 8th, 2015 - you can also check out the retailer-specific incentives and bonuses below:

GameStop

November 6-8: Buy any new Xbox One bundle. Get an additional game and a wireless controller free.

Now – November 21: Get a $100 credit toward a new Xbox One when you trade in your PS3 (120GB+) or Xbox 360 (250GB+).

Click here for more details.

Best Buy

November 6-7: Buy any new Xbox One bundle. Get an additional game and a $50 Best Buy gift card free.

November 8: Buy any new Xbox One bundle. Get an additional game free.

Click here for more details.

Amazon

November 6-8: Buy any new Xbox One bundle. Get Mad Max for free.

Click here for more details.

Target

November 6-7: Buy any new Xbox One bundle. Get an additional game and a $50 Target gift card free. (Online only)

November 8: Buy any new Xbox One bundle. Get an additional game free. (Online only)

Click here for more details.