Head of Microsoft Game Studios Phil Spencer has been vocal about the fact that Japan is still a focus market for Microsoft and Xbox, despite the abysmal local performance of the Xbox 360, and while talking to Asahi Digital he expressed great confidence in the content Xbox One will deliver to the archipelago of the Rising Sun when the console will launch.
We would like you to believe in our commitment to the Japanese market.
When Xbox One will launch in Japan, we will deliver the best content.
I can imagine the Japanese journalist responding “Those are fighting words, Spencer-san.”
Jokes aside, that’s quite a tall promise, especially for a market like Japan that has been notoriously very resistant to the penetration of the Xbox brand. Will Spencer and his studios manage to deliver on the promise? We’ll have to wait and see about that.