Minecraft Releasing in China Through NetEase. Inc
Mojang has announced their plans to bring Minecraft to China through a license agreement with NetEase Inc. This will be for the Pocket and PC version, and both will be tailored for the Chinese Market.
NetEase has created some of the most popular and longest-running online PC-client games such as Fantasy Westward Journey II and Heroes of Tang Dynasty Zero. They have previously partnered with western developer Blizzard Entertainment to operate the online services for World of Warcraft, Hearthstone: Heroes of Warcraft, StarCraft II and Diablo III: Reaper of Souls.
Mojang admits this might not mean much to those outside of China, but provided two quotes from their CEO and NetEase’s to celebrate the announcement of their partnership.
“We’ll always embrace opportunities to bring Minecraft to new players around the world, widening our community, and giving us a new perspective on our game,” said Jonas Martensson, CEO of Mojang, creators of Minecraft. “NetEase understand our long-term vision for Minecraft and support Mojang’s ideals, so we’re delighted to have them on board. We look forward to welcoming China’s builders and adventurers to the world of Minecraft.”
“We are excited to bring Minecraft to Chinese audiences, and expect our large online community to embrace this preeminent game,” said William Ding, CEO and founder of NetEase, Inc. “With our deep understanding of the Chinese market and our ability to successfully launch world-renowned online and mobile games, we offer a strong platform for the introduction of Minecraft to China’s vast user base. We believe this cooperation could leverage the strengths of both Mojang and NetEase, as well as provide the world’s largest audience with a superior user experience.”
CHINA! CHINA! CHINA! CHINA! CHINA! CHINA! CHINA! CHINA! CHINA! CHINA! CHINA! CHINA! Minecraft is coming to CHINA! https://t.co/2QrESDJwKK
— Mojang (@Mojang) May 20, 2016