Modern Warfare 2 continues to break all time records worldwide, and today Activision and Infinity Ward have been recognized by Guinness World Records as the most successful entertainment launch of all time. With one day sales totaling more than $401.6 million worldwide, the FPS was the fastest selling entertainment product in its first 24 hours on sale, breaking the Guinness World Record previously held by Grand Theft Auto IV.
“This achievement is a reflection of the support from our community of fans around the world,” said Creative Strategist, Robert Bowling from developer Infinity Ward. “The Call of Duty series and Modern Warfare have been our passion – we’ve dedicated our lives to giving our best, so it’s an honour to be recognised by setting a new standard among all entertainment properties.” Deaves. “The fan movement and hype surrounding this game in the run-up to launch was almost unprecedented in scale; we acknowledged early on that the big question wasn’t if it would break all-time entertainment records, but rather by how much.”Gaz Edition Editor, Gamer’s”Video game releases such as the Call of Duty series have outperformed the launches of major Hollywood blockbusters for several years and the day-one sales for Call of Duty: Modern Warfare 2 proved once again that video games have become cultural events in their own right,” said Guinness World Records
Everyone knew it was going to be huge, but I really think Modern Warfare 2 has went above and beyond anything gamers have seen before. Even with all the trouble Activision and Infinity Ward have been going through, this is an achievement they should be proud of. A lot of Hollywood Studios would have loved to have the success of Modern Warfare 2 this year. Congratulations to everyone involved with the game.