Mutant Mudds Collection Sells Only "OK" on Nintendo Switch, Despite Marketing Push
Mutant Mudds Collection (unfortunately) didn't hit the sales success of other indie Switch titles, offering a unique take on indie sales for the platform.
There are few games as lauded on the Nintendo 3DS than Jools Wathsam’s Mutant Mudds. Earning widespread praise when it released half-a-decade ago, it appears that (acquired) developer Atooi thought Mutant Mudds Collection would be a breakout success for the Nintendo Switch. However, despite recent reports of breakout sales numbers and instant fortunes for indie games on the Nintendo platform, Watsham is flagging that some developers should temper expectations.
Writing in a notably candid Blogspot post, Watsham talks at length about the current state of Atooi’s affairs including upcoming projects. But one thing that seems most notable is the listed sales numbers of his flagship IP, Mutant Mudds Collection. Specifically, he noted that the game “has sold only ‘OK'” with a current sell-through of less than 7,500 copies.
Even more surprising was the lack of sales, despite a heavy marketing push. According to Wattsham, this included a 33% discount on pre-orders (from $14.99 to $9.99), heavy Facebook marketing and engagement, and even an appearance and plug on publication IGN’s Nintendo Voice Chat Podcast. Unfortunately, the release was not the sales success that he had heard from other developers in the field.
Much of Watsham’s blog post was spent speculating why Dodge Roll’s Enter the Gungeon which released at the same time (at the same price point) would go to sell 1000% more, roughly 75,000 copies. Among the different speculated reasons was Dodge Roll’s decision to work with publisher Devolver Digital, or Nintendo’s social media engagement when it came to Enter the Gungeon. However, one thing not touched in his blog post is that Mutant Mudds has appeared in many forms on Nintendo platforms previously, for both Nintendo 3DS and Wii U; meanwhile, Enter the Gungeon had only previously been available on non-handheld systems, notably the PC, PS4, and Xbox One.
Thankfully, the tepid success isn’t acting as a deterrent for Watsham who is still planning major releases in the near future — next on the list being Xeodrifter, available on February 15. As mentioned above, Mutant Mudds Collection is currently available for Nintendo Switch (and you should absolutely pick it up).