MX vs. ATV Franchise Scores on Top
Hats off to the MX vs. ATV franchise! THQ announced today that the franchise has shipped over 10 million units to date since it’s debut in 2004 and has become the industry’s leading off-road racing franchise.
There will be a new installment of the game that is scheduled to be revealed to a live audience during the Monster Energy AMA Supercross season opener in Anaheim on January 8th, making that THQ’s seventh year as a sponser for the supercross series.
“This record-setting milestone for the MX vs. ATV franchise is the culmination of consistently delivering genre-defining innovations and the most authentic motocross racing experience for fans worldwide,” said Michael Lustenberger, THQ Vice President, Global Brand Management. “The next iteration of MX vs. ATV will take the series to an exhilarating new level, and we are absolutely thrilled to unveil the first trailer during the 2011 Monster Energy AMA Supercross season opener.”