Namco Bandai Changing Name to… Bandai Namco
After the merger between Bandai and Namco in 2005, there has been a discrepancy between Japan, where the company was named “Bandai Namco,” and the west, where the name became “Namco Bandai.” That difference is finally going the way of the dodo.
During a meeting of the board of directors held yesterday, the company decided to unify the name of all its 31 subsidiaries (six in Japan and 25 overseas) to the “Bandai Namco” name. The decision was motivated by the will to “enhance the value and appeal” of the brand.
As a result, even the main video game subsidiary Namco Bandai Games will soon be named Bandai Namco Games. If you’re wondering whether Tecmo Koei (which is called Koei Tecmo in Japan) will follow Namco Bandai…ahem…Bandai Namco’s example, I am too.
Miracles of inversion.