Today, 2K Games announced that it has partnered with Fitbit for NBA 2K17 .
The partnership will usher in a new feature that will reward healthy activity amongst gamers through in-game rewards. Further, gamers who achieve 10,000 steps in a day tracked with their Fitbit device will receive a temporary attribute boost to their MyPLAYER in NBA 2K17, which will enhance their MyPLAYER’s performance on the court.
How it will specifically work:
After users reach the steps milestone, the game will prompt them to apply temporary +5 attribute boosts and success rate to their MyPLAYER in categories like agility, layups and dunks, and more that will significantly improve performance for the next five games played that day. The iteration is the first of its kind 2K has said.
Alfie Brody, VP of Marketing for NBA 2K17 accompanied the announcement with the following statement:
“Any athlete will tell you a healthy lifestyle is a major key to success, and by rewarding gamers for healthy lifestyle habits we hope to help motivate them to achieve their goals in life and in-game. Our brand has never shied away from breaking down boundaries of what a game can achieve, and we are thrilled to continue that tradition through this Fitbit integration.”
Tim Rosa, Senior Vice President of Global Marketing at Fitbit added the following:
“As a former video game industry executive, I’m excited to help shape the first-of-its-kind integration between a wearable and a console video game, motivating gamers of all ages to be more active throughout the day by giving them in-game rewards for their real-world fitness activity. This partnership speaks to the long history of innovation from both of our brands. We think it’s just the beginning of what’s possible as we create new ways to keep our community engaged and motivated to be healthier and more fit.”
NBA 2K17 is currently available for Xbox One, Xbox 360, PS4, PS3, and PC. The Fitbit integration is set to release for all users sometime later this month.