Did you get a shiny new iPhone, iPad or Android phone or tablet under the Christmas tree courtesy of ol’ Saint Nick (or your parents?) Well, it looks like 6.8 million other people did, too, as that’s how many iOS and Android devices were activated Dec. 25, according to mobile analytics firm Flurry.
For the sake of comparison, the average number of activations from Dec. 1 to Dec. 20 was between 1.3 million and 1.8 million. And last year’s Christmas Day activation total was about 2.8 million. That means there were nearly three times as many iOS and Android devices activated this year. Now consider the fact that mobile games are more profitable than traditional handheld titles and you can see why companies like Sony are developing four-screen strategies.
So what could this potentially mean for Sony’s Vita and Nintendo’s 3DS? Well, on the hardware side the 3DS is doing alright. In fact, it’s already hit the 4 million mark and on track to do better in its first year than the Nintendo DS did. The Vita, on the other hand, has only been released in Japan thus far. While Vita’s sales numbers aren’t as high as they are for its competitor, they’re nothing to scoff at. As the software library expands and the handheld sees a release in two major markets (the U.S. and Europe), Sony’s newest portable will be shrugging off exaggerations of its demise in no time.
The key to Sony’s and Nintendo’s successes on this front will rely on whether either company can justify a $40+ price tag for games while most mobile offerings sell for 99 cents and top out at approximately $15. Once again, there’s not much we can do but play the waiting game. Or is anyone up for some Hungry, Hungry Hippos?