Netflix Abandons Game Rentals, No One is Surprised
Netflix has confirmed that they will not be moving forward with their plan to offer video game rentals. CEO Reed Hastings made the announcement during an investor call yesterday, nixing the September 2011 plan that accompanied Qwikster’s takeover of the disc rental side. Qwikster itself was tossed a short time later, with no further mentioning of game rentals until now.
While no specific reason was given for the axe, we can assume that this is due to Netflix’s inability to afford the service in the first place. With its video streaming service growing internationally, focus and extra cash for offering video games was not in the cards. Streaming video is the darling of the company, so anything involving a disc is mostly likely not top priority.
Guess we’ll all just have to stick with GameFly.