Netflix Ditches 'Qwikster' Plan
After an almost unanimous outcry from customers about their disapproval of its plan to split into two companies, Netflix has announced that they are not moving forward with the plan to leave its DVD duties to a company called ‘Qwikster’. There should no longer be any fear of picking and choosing whether you still wanted to Netflix stream, get a DVD coming in and out of your mailbox, or both.
Netflix CEO Reed Hastings said in a statement the following:
“Consumers value the simplicity Netflix has always offered and we respect that. There is a difference between moving quickly — which Netflix has done very well for years — and moving too fast, which is what we did in this case.”
Later on, the company blogged and said this: “This means no change: one website, one account, one password… in other words, no Qwikster,” the blog said.
This means good news to a lot of people who were already comfortable with the already established system. Now will those who lost confidence in Netflix come back, or has the damage already been done? As we all know Netflix has taken a big hit as of late, and they aren’t dropping Qwikster for no reason. Only time will tell if they can back to where they were just a few months back.