Netflix Strikes Relativity Movies Deal
If you’re anything like me, one my favorite things to do on my video game consoles is to stream Netflix. For me, Netflix offers more than cable television in satisfying my viewing hunger. With this latest deal from Netflix, I don’t see why anyone would still pay $39.99 a month over something just as good, if not better, at $8.99 a month. Today, Netflix has announced that its deal with Relativity will soon be offering movies that would normally play on premium channels.
“The deal marks a continued shift in the distribution of major motion pictures in the U.S.,” the companies said. “Under the agreement, an increasing amount of popular contemporary movies previously encumbered by pay TV agreements with premium channels such as HBO, Showtime and Starz will become available to be streamed from Netflix months — and not years — after their release on DVD. It will be the first time that studio-quality theatrical feature films will be streamed via subscription by Netflix instead of being broadcast by the traditional pay providers.”
Already set to stream on Netflix in early 2011 – The Fighter and Skyline, which are both set to release in theaters later this year.
“We have always been about finding new ways to grow and monetize our business,” Relativity chief Ryan Kavanaugh said. “This clearly is a natural step in the evolution of the movie business and opens up a whole new world of revenue and marketing opportunities.”