New Call of Duty Expected to Be Most Pre-Ordered Game This Year; Strong Support from Microsoft Cited
Activision Blizzard just held its financial conference call for the second quarter of fiscal year 2014, and provided a few statements about the predicted performance of Call of Duty: Advanced Warfare, which will hit the shelves on November 4th for PC, PS4, Xbox One, Xbox 360 and PS3.
According to the publisher, Sledgehammer Games is delivering a “truly extraordinary experience” with innovations across every game mode, Activision’s best graphics ever and a campaign with a great story.
Activision plans to take advance of the open launch window thanks to strong first party support from Microsoft, highly engaged distribution partners and one of the most focused and (if everything goes according to expectations) effective marketing programs ever.
On top of that, the Call of Duty community has actually grown since the last earnings call in May, which is an unusual trend in this period of the year, when the player base usually declines. According to YouTube the reveal trailer of the game was the most viewed entertainment trailer of the quarter, not just between games, but also between movies and TV series in North America.
Call of Duty: Advanced Warfare is expected to be the most pre-ordered game of the year and customers are showing strong purchasing intent, in line with Activision’s top performing titles of the past.
According to the publisher’s metrics, purchasing intent is in fact significantly above what was seen with Call of Duty: Ghosts, despite the fact that the most important elements of the game haven’t been revealed, like multiplayer and some of Activision’s “best pre-order incentives yet.”