During an Active Time Report Event at Tokyo Game Show, Final Fantasy XV Director Hajime Tabata talked about a variety of topics related to the game.
First of all, Square Enix will release two jackets with behemoth and Lucis designs, they will also come as DLC in the game after release and you can see them below.
A collaboration with he popular (in Japan) Nisshin Cup Noodles was also announced. They will appear in the game, and there will also be a quest centered on them. Gladio loves them.