New Nintendo Switch Survey from Japan Shows 10.7% of Respondents Plans to Purchase the Console

New Nintendo Switch Survey from Japan Shows 10.7% of Respondents Plans to Purchase the Console

A new Japanese survey on the Nintendo Switch gives an interesting portrait on those who'd like to purchase the console.

Today the Japanese research and news website Sirabee posted the results of a survey conducted among 1,400 Japanese respondents between 20 and 60 years of age across the nation.

The survey is interesting, if anything because it includes some rather unusual criteria to categorize the respondents.


First of all, 10.7% of respondents answered that they intend to purchase a Switch. This is almost double compared to the results of a previous survey asking the same question about PlayStation VR. The result for Sony’s virtual reality headset was 5.9%.

Below you can see the percentages split by age range and gender. Blue is male, pink is female, while the numbers on the left indicate the age ranges, in order responded in their twenties, thirties, forties, fifties, sixties.


Males are more interested in the Switch across the board, with a very large gap against females among respondents in their forties.

The second graph, that you can see below, is probably the most interested one.


The options on the left translate as follows, in order: “Works for a black company,” “Doesn’t work for a black company,” “Has spent money on a smartphone game,” “Has not spent money on a smartphone game,” “is part of a sport organization,” “is not part of a sport organization.”


Apparently, those who work for black companies are decidedly more interested in purchasing a Switch. Black companies are Japanese companies that are considered exploitative towards their employees, abusing unpaid overtime, and often preventing them from quitting their job by passively threatening them with how such a move would show on their resume. This might reflect the possibility that workers with very stressful lives are more interested in the Switch.

Respondents who paid to play smartphone games are also much more interested than those who didn’t, and the same goes for those who practice some kind of sport.

[Thanks for the tip: Masaru Aoyama]