New Sword Art Online: Hollow Realization Ads are Super-Weird but Super-Cute

New Sword Art Online: Hollow Realization Ads are Super-Weird but Super-Cute

Looks like someone at Bandai Namco Japan’s marketing department had a brilliant idea: when you don’t know how to advertise something, just use cats.

Today the company released three ads, that are basically just clips of someone’s cats with Sword Art Online: Hollow Realization‘s voices plastered on the video.

Yes, I am not joking. If you think I am, check them out below. They certainly don’t show gameplay, but at least they’re cute.

And yes, if you comment “what the hell did I just watch,” I won’t be one bit surprised.