New Sword Art Online: Hollow Realization Ads are Super-Weird but Super-Cute

on October 17, 2016 10:49 PM

Looks like someone at Bandai Namco Japan’s marketing department had a brilliant idea: when you don’t know how to advertise something, just use cats.

Today the company released three ads, that are basically just clips of someone’s cats with Sword Art Online: Hollow Realization‘s voices plastered on the video.

Yes, I am not joking. If you think I am, check them out below. They certainly don’t show gameplay, but at least they’re cute.

And yes, if you comment “what the hell did I just watch,” I won’t be one bit surprised.

 /  Executive News Editor
Hailing from sunny (not as much as people think) Italy and long standing gamer since the age of Mattel Intellivision and Sinclair ZX Spectrum. Definitely a multi-platform gamer, he still holds the old dear PC nearest to his heart, while not disregarding any console on the market. RPGs (of any nationality) and MMORPGs are his daily bread, but he enjoys almost every other genre, prominently racing simulators, action and sandbox games. He is also one of the few surviving fans of the flight simulator genre on Earth.