The Xbox One has been outselling the PS4 in the NPD rankings for a few months, and Microsoft came out with a quite aggressive commercial titled “Xbox One: The best-selling console in America.”
The commercial, that you can see below, boasts the new features of the Xbox One S, and mentions that it’s the “only console where you can play nearly a thousand games and over a hundred exclusives… on the fastest more reliable gaming network.”
Interestingly, the version of the trailer for the UK (which you can see at the bottom of the post) is a bit different. The title doesn’t make mention of sales, it’s narrated by a pleasant female voice, skips “only console,” and talks of “nearly a thousand console and PC exclusives” instead of just “exclusives.” That’s possibly because UK Laws are a lot stricter on what you can and can’t say in advertisement.
The videos also call the console “ultimate games and 4K entertainment system.” Looks like Microsoft is definitely entering the Holiday season with confidence.