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13% of American Gamers Want to Buy Project Scorpio; 15% Want to Buy PS4 Pro - Nielsen

Statistics firm Nielsen delivers a report revealing purchasing intentions and awareness for Project Scorpio, PS4 Pro, Nintendo Switch and more in the United States.

May 10, 2017

Today the statistics firm Nielsen released its U.S. Games 360 report, and it included some interesting data on how American gamers and the general American population feels about recent and upcoming consoles.

First of all, we give a look at purchasing intentions, and we see that 13% of American gamers aged 13+ will probably buy the upcoming Microsoft console code named “Project Scorpio,” while the percentage raises to 15% for PS4 Pro. 16 %, on the other hand, is interested in Nintendo Switch. Standard PS4 sparks the interest of 21% of respondents, while Xbox One grabs 17% of the attention.

If we look at the general American population aged 13+, percentages lower visibly (and not unexpectedly). 9% sees Scorpio as an upcoming purchase, 11% is looking at PS4 Pro, 12% at Nintendo Switch, while 15% and 12% will probably purchase standard PS4 and Xbox One respectively.

Awareness data is also interesting, with only 14% of gamers aware of Project Scorpio, and a beefier 27% aware of PS4 Pro, while Nintendo Switch gets an even better 29%.

Funnily, 9% of those who define themselves gamers aren’t aware of any of the current generation and upcoming consoles. Talk about living under a rock.

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It’ll be certainly interesting to see if and how the Scorpio reveal at E3 will change those percentages, but we’ll have to wait for the Holiday season to see the first real results.

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Giuseppe Nelva

Hailing from sunny (not as much as people think) Italy and long standing gamer since the age of Mattel Intellivision and Sinclair ZX Spectrum. Definitely a multi-platform gamer, he still holds the old dear PC nearest to his heart, while not disregarding any console on the market. RPGs (of any nationality) and MMORPGs are his daily bread, but he enjoys almost every other genre, prominently racing simulators, action and sandbox games. He is also one of the few surviving fans of the flight simulator genre on Earth.

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