Nike is Now Sponsoring the League of Legends Pro Scene in China
Nike is continuing to invest more in esports, this time in China.
After already having an endorsement deal with the region’s most popular player in Uzi, it has now been announced that sports apparel company Nike will soon be sponsoring the entirety of China’s League of Legends Pro League.
In a new deal, Nike will now be the official apparel and footwear partner of the League of Legends Pro League (LPL). The deal is set to go into effect this year and will last until 2022. TJ Sports is the company in charge of the LPL and is co-run by both Tencent and Rio.
“The partnership with Nike can bring more professional and scientific services to esports athletes,” TJ Sports co-CEO Bobby Jin said of this new sponsorship. “It also lets esports, the digital sport, be more integrated into public life.”
This deal with Nike comes off the back of the LPL’s most successful season in the national scene which saw a team from China win every major tournament of the year. Not only did Invictus Gaming climb to the top of the mountain and become 2018’s League of Legends Worlds Champions, but fellow Chinese team Royal Never Give Up (RNG) won the year’s second largest international tournament, the Mid-Season Invitational.
Where once Korea was the world’s foremost leader in League of Legends, China has quickly asserted itself ahead of the pack as the 2019 season continues to take shape. As a result, it’s unsurprising to see Nike further pour its money into the esports scene, especially in the region that is currently better than all the rest.