Ninja Theory Explains Their Decision to Join Microsoft Studios in New Video

Ninja Theory is signing up with Microsoft Studios, and they give a full explanation into the decision with a brand new video.

In case you haven’t heard, the team behind Heavenly Sword and DmC: Devil May Cry — Ninja Theory — has signed up to be part of the Microsoft Studios first-party lineup. But some may be asking “why?” To answer those question, the dev team has put out a video explaining the decision.

To begin, Ninja Theory leverages their origins — as Just Add Monsters — the studio makes a point that Xbox has always given them priority attention. However, with the wave of double-A developers being closed, Ninja Theory had to make serious considerations into the future of the company and whether staying independent was a viable option. And as they tried to carve a path between indie and AAA, their latest title Hellblade: Senua’s Sacrifice outpaced sales expectations by double.

Microsoft then approached Ninja Theory about the opportunity to be a part of Microsoft Studios. The development studio told them that they weren’t interested in being part of a AAA machine that discourages creativity and prioritize monetization. They asked, essentially, for full creative liberty. Microsoft agreed to that, also offering all the resources available for support.

Discussing what this means for consumers, Ninja Theory says that their games will only be made for Microsoft platforms. That shouldn’t be a surprise, as it is standard on all first-party experiences. Check out the video below:

Have something to tell us about this article?
Let us know
Lou Contaldi

Lou Contaldi specializes in both reviews and the business behind gaming. He began writing about tech and video games while getting his Juris Doctor at Hofstra University School of Law. He is maybe the only gaming journo based in Nashville, TN.

Read more of Lou's articles

Video Trailers

Abandoned - Announcement Teaser
Ninjala - Season 6 Launch Trailer - Nintendo Switch

Got a tip?

Let us know