Nintendo 3DS Passes 24 Million Units Sold in Japan After Seven Years

While Nintendo has shifted most of its marketing support on the Switch, the 3DS family keeps achieving solid sales in Japan.

on April 4, 2018 8:26 PM

The Nintendo 3DS launched in Japan on February 26th, 2011, and today, a little over seven years later, we learn that it passed another sales milestone.

According to the latest Media Create charts, combined with historical data the 3DS family’s cumulative sales in Japan are now over 24 million.

More precisely, 24,004,320 units have found a loving Japanese pocket. This includes 4,731,954 New 3DS XL units, 510,883 2DS units, and 662,159 units of the latest SKU, the New 2DS XL. All the older models are currently out of production in Japan.

While Nintendo’s marketing focus has since shifted on the Switch, the 3DS keeps selling in Japan thanks to its affordable price, and smaller size, that makes it much more viable for the cramped space of Japanese commuter trains during the rush hour.

The manufacturer itself hasn’t shown any intention of discontinuing the family any time soon, while new games keep coming. While it’s true that many 3DS sales are probably targeted to the youngest generation, it would probably be inappropriate to argue that they’re limited to kids.

It’s hard to say just how much longer the 3DS will live on, but for now, it seems to be quite healthy.

If you’re interested in the 3DS family, and you still don’t have one, you can grab one of the new 2DS XL units on Amazon.


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 /  Executive News Editor
Hailing from sunny (not as much as people think) Italy and long standing gamer since the age of Mattel Intellivision and Sinclair ZX Spectrum. Definitely a multi-platform gamer, he still holds the old dear PC nearest to his heart, while not disregarding any console on the market. RPGs (of any nationality) and MMORPGs are his daily bread, but he enjoys almost every other genre, prominently racing simulators, action and sandbox games. He is also one of the few surviving fans of the flight simulator genre on Earth.