Nintendo: A Large Price Cut for the Wii U Is Not the Solution
Apparently Nintendo’s Presidnt Satoru Iwata was very talkative during today’s press conference held in Osaka, following the announcement of the rather mixed earning results for the first nine months of the current fiscal year. Another interesting piece of his speech has been reported by the Japanese financial site Nikkei:
In the american video game market a high share of the portable console 3DS is ensured, but during the Christmas shopping season last year sales weren’t explosive as expected. With the delay of software releases for the home console Wii U, it can’t recover while momentum is lost. While it’s necessary to rebuild another dimension, we don’t think that we can overcome this situation by applying a large price cut.
It’s interesting to notice that Iwata-san specifically said “large” price cut, so a smaller one may still be in the cards. We’re probably going to know more in a few hours, as information from the corporate management policy briefing to be held tomorrow (which is already today in Japan) will start to filter through the grapevine.