Nintendo: A Large Price Cut for the Wii U Is Not the Solution

on January 29, 2014 4:32 PM

Apparently Nintendo’s Presidnt Satoru Iwata was very talkative during today’s press conference held in Osaka, following the announcement of the rather mixed earning results for the first nine months of the current fiscal year. Another interesting piece of his speech has been reported by the Japanese financial site Nikkei:

In the american video game market a high share of the portable console 3DS is ensured, but during the Christmas shopping season last year sales weren’t explosive as expected. With the delay of software releases for the home console Wii U, it can’t recover while momentum is lost. While it’s necessary to rebuild another dimension, we don’t think that we can overcome this situation by applying a large price cut.

It’s interesting to notice that Iwata-san specifically said “large” price cut, so a smaller one may still be in the cards. We’re probably going to know more in a few hours, as information from the┬ácorporate management policy briefing to be held tomorrow (which is already today in Japan) will start to filter through the grapevine.

 /  Executive News Editor
Hailing from sunny (not as much as people think) Italy and long standing gamer since the age of Mattel Intellivision and Sinclair ZX Spectrum. Definitely a multi-platform gamer, he still holds the old dear PC nearest to his heart, while not disregarding any console on the market. RPGs (of any nationality) and MMORPGs are his daily bread, but he enjoys almost every other genre, prominently racing simulators, action and sandbox games. He is also one of the few surviving fans of the flight simulator genre on Earth.