Nintendo Allies with Mobile Giant DeNA, that Will Publish Nintendo IP on Smartphones
DeNA announced with a press release that the Japanese mobile giant and Nintendo entered a business and capital alliance to “develop and operate new game apps for smart devices and build a new multi-device membership service for consumers worldwide.”
Leveraging the strength of Nintendo’s intellectual property (IP) and game development skills in combination with DeNA’s world-class expertise in mobile games, both companies will develop and operate new game apps based on Nintendo’s IP, including its iconic game characters, for smart devices. The alliance is intended to complement Nintendo’s dedicated video game systems business and extend Nintendo’s reach into the vast market of smart device users worldwide. Under the alliance, DeNA will also be able to strengthen its gaming business at a global scale by leveraging Nintendo’s IP. To ensure the quality of game experience that consumers expect from this alliance of Nintendo and DeNA, only new original games optimized for smart device functionality will be created, rather than porting games created specifically for the Wii U home console or the Nintendo 3DS portable system.
The press release also states that all of Nintendo’s IP will be eligible for development on mobile. This will let many more users play with them, and possibly be tempted to enjoy “even more premium experiences” on Nintendo’s dedicated platforms.
The online membership service planned as part of the alliance will span mobile, PC and Nintendo platforms, and will launch this fall.
To cement the alliance, Nintendo will purchase 10% of DeNA’s stock, while DeNA will acquire 1.24% of Nintendo’s stock.