The latest of Splatoon’s factioned multiplayer challenges asks you whether or not you would rather build a snowman or a sandcastle. Beginning this Friday -- March 18th -- at 9PM PT in the US and Canada, players can take to the ink-flinging title to participate in the all-out faction war.

Splatfest is a recurring event in Splatoon hosted by the Squid Sisters, Callie and Marie, who are both seen atop their own trucks singing and dancing in a continuous loop. During this event, Inklings are able to choose between two teams, which differ from event to event and participate in battles against the other team. Inkopolis Plaza and all the stages are decorated to reflect the event, becoming nighttime and being adorned with festive lights.

The previous North American Splatfest asked the age-old gaming question of which starting Pokemon from the original games is superior. Check out the tumblr post below:

http://splatoonus.tumblr.com/post/141037496614/splatfest-incoming-do-you-want-to-build-a