Nintendo Brand Ambassador Program Possibly Ending According to Content Creators

The Nintendo Brand Ambassador Program might be coming to an end, according to popular content creator Wood Hawker in recent tweets.

It seems that the long running Nintendo Brand Ambassador Program might be coming to an end, according to Wood Hawker (of BeatEmUps and guest on The Game Chasers). He first tweeted out that Nintendo contacted him, informing him that they wouldn’t continue with his membership. Then Hawker speculated on a possible new program that could take its place:

After that, he continued to address questions from other Twitter users, including whether this would affect his channel content or relationship with the company in any way:

According to Nintendo Wire: “Other Nintendo-centric news outlets that have reported this story have also reached out to various brand ambassadors who have confirmed the changes, but have done so anonymously. Emails are still rolling out for all members and Nintendo has yet to issue any statements about the change.”

Hopefully the company will release a statement clearing up this matter soon. And even better, announce a new program for content creators to join. The Nintendo Brand Ambassador Program is an exclusive partner program that has content creators, social media influencers, and lifestyle vloggers/bloggers cover Nintendo-related topics and receive various perks in return.

In a recent interview, CEO of Saber Interactive Matthew Karch stated that’s there’s still a lot of potential in the Switch and that fans may be surprised about what other titles are on the way. Earlier during this month’s SegaNama stream, Sega’s Toshihiro Nagoshi shared some insightful comments on Animal Crossing, Switch record sales during Covid-19 lockdown.

In a recent report from Nikkei Asian Review, Nintendo stated that they would be increasing Switch production to meet the high demands in response to the growing demand from newly homebound gamers. Nintendo has “asked multiple suppliers and contract assemblers to prepare for additional production,” a necessary move due to the coronavirus pandemic. Case in point, Animal Crossing: New Horizons has sold 3 million copies in Japan alone, which greatly contributed to the high demand for the console.

In other news, following recent reports of Network accounts getting hacked, Nintendo announced that they would no longer allow for consumers to login through their Network ID. According to an official statement: “As one action in our ongoing investigation, we are discontinuing the ability to use a Network ID to sign in to an account. All other options to sign in to an account remain available.” The statement went on to “reassure users that there is currently no evidence pointing toward a breach of Nintendo’s databases, servers or services.”

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Allisa James

Senior Weekend Staff Writer for DualShockers. Loves JRPGs, artbooks, and anime.

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