Nintendo President: Company Is Working to Make Sure Super Mario Run Spreads as Quickly as Pokémon Go

on October 28, 2016 1:53 PM

Nintendo President Tatsumi Kimishima wants Super Mario Run, the iOS mobile game announced at this year’s Apple event, to spread “just as quickly as Pokémon Go.”

In an interview with Bloomberg, Kimishima said:

“We all saw what happened when we delivered Pokémon Go. … There’s no doubt that more people are using smartphones to play games. And as this time we’re using Mario, that’s a very important intellectual property for us. And that’s what [Shigeru] Miyamoto’s team is working on now: making sure it spreads out just as quickly as Pokémon Go.”

Currently more than 20 million people have registered to receive notifications when the game is available. Kimishima also said Nintendo’s move in the smartphone software has had a positive impact on its hardware/software sales.

“Our smartphone business has helped sell a lot of our existing packages. And it has really proved our original thesis: by releasing our software on the smartphone, it positively impacts our existing hardware and software business. And that’s precisely the synergy effect we were expecting. And as that has been proven correct, we have more confidence.”

Super Mario Run will launch in 150 countries sometime in December.

 / 
Manny has been covering video games for more than three years. It's just about all he's good at. That and, well, playing them. He received his B.A. in multimedia and magazine journalism in 2016.