Nintendo Recognizes Apple as Threat

Nintendo of America President and COO Reggie Fils-Aime has recently expressed that he’s not too worried about Sony and Microsoft. What Nintendo should be worried about is Apple, and its invasion of the portable market space with the iPod and iPhone devices. Fils-Aime recently said to Forbes the following:

“Do I think that in the near term they can hurt us more than Microsoft? Absolutely.”

Fils-Aime also defends Nintendo’s portable market by sharing the fact that Nintendo DS games offer much larger, more dedicated experiences than anything found on the iPod and iPhone. He then claims that he has already invested 150 total hours into Dragon Quest IX; driving the point that some Nintendo DS games do indeed offer a much more involved level of gaming.

After almost 6 years of the Nintendo DS release, Nintendo hopes to bring up its portable hardware sales when it ships the 3DS this coming March. The company is expecting to sell 4 million units in the first month.


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François Chang

Working on the DualShockers staff as both an editor and community manager since late 2009, François is absolutely no stranger to the videogame industry. He is a graduate from the City College of New York, and has his Bachelor of Arts in Public Relations and Advertising. His next step is to obtain his Master's degree at the CUNY Graduate School of Journalism. Before starting his career, François has been gaming since the age of 2 with Super Mario World, and he has never looked back since. Gaming may be his profession, but it has always been his passion.

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