Nintendo Reports Operational Loss of $96 Million, Despite Selling almost 3 Million Copies of Mario Kart 8

By Thomas Luke

July 30, 2014

Nintendo continues to suffer decreasing profits, announcing a net quarterly loss of $96.9 million in today’s  earning release.

Nintendo attributed much of their losses to operational costs, which totaled $91 million

Total selling, general and administrative expenses including fixed expenses exceeded gross profit.

This announcement comes in spite of Nintendo’s release of Mario Kart 8, which did well for itself, selling 2.82 million copies. The success of Mario Kart 8 also saw an increase in Wii U sales, which were at 510, 000 compared to 160, 000 in the same quarter in 2013.

Nintendo said that despite the success of Mario Kart 8, more hit titles were needed to bring people to the Wii U.

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