Nintendo Steps Up TV Advertising During the Month of June
Data from iSpot.tv shows that Nintendo was the highest spender when it came to advertisements on TV during the month of June.
It seems like Nintendo has been pushing their newest Switch exclusive ARMS with a slew of new advertisements on television.
According to iSpot.tv, a real-time TV ad measurement company that tracks company advertising, Nintendo was the highest spender when it came to tv advertisements in the month of June.
You can check out the data tracked by iSpot.tv below:
These findings aren’t exactly too surprising considering the Switch has been doing very well when compared to the Wii U. The console-handheld hybrid even managed to sell over 1,000,000 units in Japan faster than the PS4 did back when it first launched.
Sony Interactive Entertainment came up in second last month, most of the advertising money apparently went towards the NBA finals in America.
Bethesda Softworks was third for the month of June. This is reportedly due to the The Elder Scrolls Online’s latest expansion that’s set in Morrowind.
It appears Nintendo is making stronger strides into the market, not only with gamers, but general consumers as well who might’ve bought the Wii but skipped out on the Wii U.
Nintendo Switch’s next exclusive Splatoon 2 is set to arrive later this month. The company has already been putting out a ton of crazy new advertisements for the game in Japan, as well as quite a few in the west.