Today, Nintendo announced that it will air its first-ever Super Bowl advertisement on Sunday, February 5th, during Super Bowl LI.
The 30-second spot will notably feature The Legend of Zelda: Breath of the Wild and a new song by Imagine Dragons called “Believer,” which premiered worldwide on January 31st.
In addition to the new 30-second spot, Nintendo has also revealed it will release an extended 90-second version that will be available online. According to Nintendo, this extended cut of the ad will demonstrate the versatility of the Switch by showcasing the system in a variety of locations where home video games are not traditionally played, from a classroom to a kitchen, to a laundromat. It also will showcase the following games: The Legend of Zelda: Breath of the Wild (March 3), 1-2-Switch (March 3), Mario Kart 8 Deluxe (April), ARMS (spring), Splatoon 2 (summer), Just Dance 2017 from Ubisoft (March 3) and Ultra Street Fighter II: The Final Challengers from Capcom (launch timing TBD).
Nicolas Chavez, Nintendo of America’s Vice President of Marketing accompanied the announcement with the following statement:
“The most anticipated video game system and video game of the year will be seen on the biggest stage of the year,” said Nicolas Chavez, Nintendo of America’s Vice President of Marketing. “Nintendo Switch will change how, when and where people play games. It’s only fitting that we’re changing how, when and where we advertise those games.”
Nintendo Switch is set to launch March 3rd for $299.99 USD. Below, you can view the two new trailers:
The Super Bowl Commercial:
The Extended Cut Version: