Nintendo Switch Projected to Sell Five Million Units in 2017, According to SuperData Analysis
Research firm SuperData predicts that the Nintendo Switch will have five million units sold in 2017, but cited a "slow-and-steady-release" for the system.
The Nintendo Switch is arriving tomorrow around the world and while the system’s success remains to seen in the long term, new analysis from the SuperData group puts the system’s initial debut this year at sales of five million units.
According to a new report from SuperData (via GameSpot) – a marketing and research firm for products in the video games industry – the group puts the sales for Nintendo Switch at five million units being sold in 2017, which it says has Nintendo “gearing up for a slow-and-steady release of its new console.”
Specifically, SuperData added that the system is “launching much earlier in the year than its predecessors,” and predicted that the Switch will “initially appeal mostly to the loyal fanbase, before a broader, more mainstream audience adopts it.” SuperData put the sales distribution of the system around the world at 45% in North America, with Europe taking 35% and Japan at 12%.
SuperData noted in its report that “the biggest challenge for Nintendo is to convince console gamers to purchase the Switch as second device,” explaining that many gamers have “already committed” to a PS4 or Xbox One, with both systems sitting at 53.4 million units and 26 million units, respectively.
Two other factors that SuperData addressed in its report were the system’s “high starting price and the absence of strong launch titles,” especially with the system not being bundled with a game when both of its competitors, the PS4 and Xbox One, “are already discounted and come with a free game.”