Nintendo Teaming Up With Pennzoil to Promote Mario Kart 8, Site Launching March 5th
Pennzoil will be working with Nintendo to promote the latter’s upcoming Mario Kart 8, as announced on the former’s Twitter account:
— Pennzoil (@Pennzoil) March 1, 2014
The promotion will include a real-life Mario-themed go-kart racing track, and all SXSW Interactive & Gaming attendees will be allowed to race on the track for free. What makes this race so cool is the very real power-ups that drivers will need to collect in order to completely protect their car. The power-ups are powered with RFID technology, which will actually speed up or slow down the go-kart in real-time. Races will be shown in first-person view to the audience for a truly authentic experience (if the power-ups weren’t enough).
The event will be held at JWT Atlanta and the track will be open March 7th from 12PM – 6PM, March 8th from 12PM – 6PM and March 9th from 12PM – 6PM.