While some companies seem to overly busy themselves with devising ways to stop the arguable bleeding caused by the sale of used games, Nintendo President Satoru Iwata has a pretty simple recipe to address the issue, as he stated quite clearly as part of an interview on IGN.
The best possible countermeasure against people buying used product is making the kind of product that people never want to sell.
Taking as an example Mario Kart or Smash Bros., even though you might think, “I’ve done enough with this,” you’ll still have second thoughts. “Wait a minute. If one of my friends comes over, I might need this again.”You’re never going to want to sell these games. That’s something that always occupies our minds. We need to make software that players don’t want to sell.
That definitely sounds like a smart policy, even if it’s maybe tad simplistic. Not all games can offer that kind of replayability, that is normally tied to the lack of a story in favor of a more iterative/repetitive gameplay.
On the other hand, there are way too many games that offer way too little in terms gameplay. Who can really blame gamers for renting or selling a game that provides barely six hours of entertainment? Maybe developers should really take Iwata-san’s advice to heart, and start adding value to their games in order to simply encourage players to keep them.