NoA’s Fils-Aime Fills Us In
It seems like Nintendo of America’s President and CEO Reggie Fils-Aime was interviewed in the Sunday iteration of the Washington Post. Fils-Aime starts by talking about the shift in the gaming audience, and how gaming is well on it’s way to the forefront of mainstream culture, although it is not quite there yet.
When Reggie was asked if he would re do the Wii launch, he responded by saying, “Absolutely not, The device’s lower price was central to attracting the mainstream consumer who might otherwise have tuned out the Wii. We wouldn’t do it any other way.” Reggie also said. “Nintendo is a victim of its own success now, because sales of anything less than 25 million a year for the Wii looks like a failure, but they’re still selling more consoles than the other guys.”
The article’s focus then changed to the topic of motion controllers and if Nintendo had any thoughts on the Microsoft or Sony iterations of the motion control technology. Reggie cooly responded saying, “Those motion-detecting controllers don’t exist yet, so there’s not much to comment on.”
Up to this point in the article, even the author comments on Reggie’s ability to stay neutral and not jab at any of the competition. However, it seems like the PSP Go is a device that not even Reggie can keep from at least pointing out a few things. Reggie belives that the PSP Go may have a, “fundamental concept problem in terms of ‘Who’s it for?’ and ‘What’s the benefit?’ “Although he claims respect for the competition in the market Reggie says, “but it’s interesting to try and answer the consumer question of ‘What’s in it for me?’ in that product.” when referring to the Go.
Once again, the subject matter switched to the iPhone and the Apps Store. Although the Apps Store offers thousands of titles for low prices Reggie still backs the DS. He uses Scribblenauts as an example of a new game that he says, “couldn’t be done in an iPod” He also states that other DS games bring something else to the table by saying, “All of these experiences are very unique and very different and what you cannot find on their App Store.”
Lastly, Fils-Aime shoots down any hope of seeing Nintendo branded phones by saying, “We don’t have a desire to get into the phone space. We think the game business is competitive enough.”
It is nice to see that Nintendo will be keeping their focus in the gaming side of things, but it will be interesting to see if Sony will retort to any of the statements made. Also, it is interesting to see what he said about the App Store, even though Nintendo offers an app store as well. With all that was said, I guess Reggie won’t be buying a PSP Go and he probably only owns an iPod Classic.