Nvidia and Electronics Retailer Newegg Address Lightening-Fast Sales of the RTX 3080

Even Nvidia is shocked by how quickly the 3080 has been selling, and is figuring out how to make sure anyone can get their hands on one of the cards.

By Otto Kratky

September 18, 2020

For PC gamers, the times are pretty exciting. AMD’s Zen 2 series of CPUs bring fantastic performance at a low price, and now Nvidia’s 3000 series of video cards are promising even more. Marketed by the graphics card manufacturer as having twice the performance power of the company’s flagship 2080 TI while costing only $700, a whole $500 less than the 2080 TI, consumers naturally got excited.

That excitement came to a head yesterday as Nvidia’s RTX 3080 went up for sale, and was promptly sold out in mere minutes. Multiple online retailers, including electronics giant Newegg, quickly ran out of stock. Addressing customers upset that they couldn’t find the highly-demanded piece of tech on their site yesterday, Newegg tweeted out the following:

What Newegg is saying here is pretty spectacular. There’s been a lot of hype for this graphics card, but it generating traffic than on the morning of Black Friday is unprecedented.

Even the card’s manufacturer, Nvidia, is figuring out how to tackle the challenges of the 3080’s sales. A blog post made yesterday by Nvidia staff on the manufacturer’s site details yesterday’s struggle in keeping up with demands. “This morning we saw unprecedented demand for the GeForce RTX 3080 at global retailers, including the NVIDIA online store,” reads the post. “Despite preparation, the NVIDIA store was inundated with traffic and encountered an error. We were able to resolve the issues and sales began registering normally.”

However, bots ordering off of Nvidia’s store has apparently been a problem as well, one that the company is “doing everything humanly possible” to combat, including manual reviewing of orders.

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