Oculus Rift & Touch Controller Bundle Gets Permanent Price Drop to $399

The Oculus Rift and Touch Controller bundle has now dropped to a new price point of $399 in a bid to make the headset accessible to a wider market.

on October 12, 2017 1:22 PM

Since its official debut last year, the Oculus Rift headset has provided users the chance to experience a new level of immersion in games, film, and elsewhere, with the headset seeing a shakeup with a new price drop in effect to make the headset more accessible than ever before.

During Oculus Connect 4, a new price drop was announced putting the Oculus Rift headset bundle at $399 and cutting the price down by $100, as the second price cut for the headset since earlier this year.

In a blog post with the announcement, Oculus explained that Oculus Rift and Touch Controller bundles will see the new price in effect starting now, while purchases of the bundle will also include six free games and apps, including Robo Recall and the creative tools Medium and Quill.

The Oculus Rift first debuted in March of last year after years of anticipation for helping to bring virtual reality to the mass market, and originally launched at a $599 price point. However, in that time since we’ve seen the headset drop in price (presumably) due to cheaper manufacturing costs and in a bid to make the device more accessible to a wider market, putting it now in line with PlayStation VR and well below the price of the HTC Vive.

 /  Features Editor
Ryan is the Features Editor at DualShockers, with over five years' experience in the world of video games culture and writing. He holds a BA in English & Cinema from Binghamton University, and lives in New York City.