Electronic Arts’ Origin service continues to move in on the territory of other download services such as Steam and Impulse. Gamasutra reported this week that Origin is closing in on 4 Million client downloads and continues to grow. In addition to this is an announcement from EA CFO Eric Brown. Specifically that “very soon, we’ll be delivering third-party content to Origin.” Brown announced this at a UBS conference in London yesterday.
This certainly is exciting news for EA and it certainly seems like Origin being the lead digital platform for the juggernaut that is Battlefield 3 has a large part to do with Origin’s rapid expansion. While gamer’s have complained that Origin fragments their libraries and still hold out hope for Battlefield 3 to come to Steam, the move from an EA exclusive service to one more similar to Steam with a multitude of third party titles is one that makes Origin seem like a true alternative to Steam. This is a good thing too. While it may fragment the library on your computer, very rarely is competition a bad thing.
Brown continued to express optimism about Origin’s viability as a platform. “We have about 4 million installs of the client, we expect that number to climb substantially as we enter this … holiday season,” Brown stated. EA is making a major push for their service, not only by pushing their biggest game on the system, but also by automatically installing Origin on user’s PCs, even if it is a retail copy. This is a genus move, as it also expands their potential for very easy DLC content delivery with games such as The Sims.