Origin Approaching 4 Million Client Downloads, Third Party Content Coming Soon
Electronic Arts’ Origin service continues to move in on the territory of other download services such as Steam and Impulse. Gamasutra reported this week that Origin is closing in on 4 Million client downloads and continues to grow. In addition to this is an announcement from EA CFO Eric Brown. Specifically that “very soon, we’ll be delivering third-party content to Origin.” Brown announced this at a UBS conference in London yesterday.
This certainly is exciting news for EA and it certainly seems like Origin being the lead digital platform for the juggernaut that is Battlefield 3 has a large part to do with Origin’s rapid expansion. While gamer’s have complained that Origin fragments their libraries and still hold out hope for Battlefield 3 to come to Steam, the move from an EA exclusive service to one more similar to Steam with a multitude of third party titles is one that makes Origin seem like a true alternative to Steam. This is a good thing too. While it may fragment the library on your computer, very rarely is competition a bad thing.
Brown continued to express optimism about Origin’s viability as a platform. “We have about 4 million installs of the client, we expect that number to climb substantially as we enter this … holiday season,” Brown stated. EA is making a major push for their service, not only by pushing their biggest game on the system, but also by automatically installing Origin on user’s PCs, even if it is a retail copy. This is a genus move, as it also expands their potential for very easy DLC content delivery with games such as The Sims.