Outright Games, known for working on licensed games like Ben 10 and the upcoming Adventure Time: Pirates of the Enchiridion, announced today that they have partnered with crayon company Crayola. According to the developer, this partnership will result in Crayola-based game releasing on PC, PS4, Xbox One, and Nintendo Switch this fall.
Crayola has dabbled in creating video games for platforms like the PC and DS with other companies, but hasn’t released anything notable recently. According to Outright Games, this title will be for “children of all ages,” though not much else is currently known about the game outside of its platforms and release window.
Terry Malham, Outright Games’ CEO commented on this new partnership with Crayola:
“We are thrilled to partner with Crayola as they return to the video game space. Crayola’s drive to provide kids everywhere with relevant and imaginative virtual activities has been an inspiration to us. As we create entertainment for people of all ages to enjoy, we are excited to combine our expertise to develop a brand new way of experiencing creativity with Crayola.”
Meanwhile, Vice President of Business Development and Global Licensing at Crayola Warren Schorr discussed why they decided to re-enter the video game scene with the help of Outright Games:
“”At Crayola, we’re all about inspiring creativity through color and innovative play experiences, and our partnership with Outright Games allows us to extend that passion to new and exciting areas.”
This is certainly an intriguing partnership, and definitely not one I was expecting. That being said, it will be interesting to see what the fruits of this partnership are and how the game turns out when it releases on PC, PS4, Xbox One, and Nintendo Switch this fall.