Pachter Believes 2011 and 2012 Will Rock
That’s one way to summarize it. According to an interview with IndustryGamers with the video game industry analyst, this holiday season is one for the books.
“We see a console battle heating up this holiday, with Microsoft celebrating the anniversary of its Kinect launch with a media blitz. We think that Sony will respond in kind, and expect Nintendo to follow with advertising of its own. This holiday may be one of the most successful hardware sales periods ever (in terms of units) given appropriate pricing for the three consoles and recent discounting for the handhelds.”
He talks about how 2012 will also take all our money, continuing this crazy 2011 trend.
“We expect October sales to be up in the solid double-digits, and think that November and December sales will be up as well. Rolling into 2012, we think that games like Darkness II, Mass Effect 3, Max Payne 3 and Ghost Recon Future Soldier have the potential to drive solidly positive sales growth in the early part of the year.
“Once new hardware launches (the PS Vita in March and the Wii U later in 2012), we think that continuing declines on Nintendo platforms will be fully offset with software sales from the new platforms. Overall, we expect 8% software sales growth in 2012, which should allow for publisher multiples to expand.”
With so many games coming out, I hardly have time to play the ones I have. Still, I think we can agree that 2011 and 2012 are great times to be a gamer.