Amazon Games’ official Twitter account revealed today that the Palutena amiibo will be an Amazon exclusive in North America:
— Amazon Video Games (@amazongames) July 14, 2015
The Amazon page is up but the item is currently unavailable for pre-order. According to the page concerning orders:
Palutena is calling Amazon her home! Sign up above to be emailed with more information about how to order as we get closer to the July 24th release. Emails will go out to customers on July 22nd.