Pewdiepie is Now Streaming Exclusively on YouTube
"Live streaming is something I'm focusing a lot on in 2020"
There seems to be a bunch of content creators who specialize in streaming that are jumping onto specific streaming platforms and winding up with exclusive-streaming deals. Ninja was one notable streamer who jumped off Amazon’s Twitch ship and announced he had signed a deal to stream exclusively on Microsoft’s Mixer. Dr. Disrespect has stuck with Twitch and signed to remain exclusive to them, and now the latest finds Pewdiepie announcing he’ll be exclusively streaming on YouTube.
“Live streaming is something I’m focusing a lot on in 2020 and beyond, so to be able to partner with YouTube and be at the forefront of new product features is special and exciting for the future.” he said in a statement regarding the exclusivity deal. He says that YouTube feels like a natural fit seeing as he’s been on the platform for over a decade.
Felix ‘Pewdiepie’ Kjellberg is one of YouTube’s biggest creators and found fame by creating video game playthroughs which saw him becoming one of the most subscribed YouTuber’s ever. Of late, he’s mostly been streaming games while his other content now seems to focus more on meme reviews and reacting to other content. His fame and wealth have seen him donating lots to numerous charities and even saw him release two mobile phone games. However, Kjellberg’s also no stranger to controversy.
Guess who’s streaming exclusively on YouTube now? pic.twitter.com/05DXIwkkyz
— YouTube Gaming at 🏠 (@YouTubeGaming) May 4, 2020
The creator saw his exclusive YouTube RED show cancelled after he posted a video showing him paying two Indian men on Fiverr to hold up a sign that read “Death to all Jews.” He’s also been blacklisted by Campo Santo after using a racist slur during a live stream. There was also an instance in which Kjellberg recommended a YouTube channel at the end of one of his videos, but people were quick to notice the channel’s heavy alt-right culture.
Speaking with PC Gamer, YouTube wants to clarify that he’ll be treated the same as any other creator should he violate the rules. A spokesperson says, “Those [racist and antisemitic] comments were not in line with our values and we took action at the time, including suspending his inclusion in our premium ad program. Were he to violate our policies today, we’d take action accordingly just as we would with any other creator.”
YouTube often finds itself faced with backlash when high profile creators get a slap on the wrist for breaking the rules, and this new signing has already seen users question the deal. While many users are congratulating the move, many are also asking why he should be allowed to be in the spotlight given his past and recent controversies and lashing out at YouTube for the decision.
The real question here is, why isn’t Jack Black streaming?