PlayStation Extends Marketing Partnership With UEFA Champions League

Sony Interactive Entertainment has extended its marketing partnership with UEFA Champions League, that has been going on for twenty years.

on May 25, 2018 12:18 PM

If you follow soccer (or football, if you want to call it the European way), you have probably noticed the signage advertising PlayStation products during UEFA-organized events like the prestigious Champions League.

The partnership between Sony Interactive Entertainment and UEFA has been going on for twenty years, and today the house of PlayStation reached out with a press release to announce that the sponsorship has been renewed until season 2020/2021.

The press release included a comment by Sony Entertainment Europe Head of Global Sales and Marketing Jim Ryan, who remarked that the partnership with UEFA is “extremely important” for Sony, as Champions League is the most prestigious soccer tournament in Europe, and many gamers also share the passion for the sport. Soccer is a vital part of PlayStation’s DNA, as this partnership has been going on since the early year of the console’s lifetime.

UEFA Marketing Director Guy-Laurent Epstein also commented that Sony Interactive Entertainment is a precious partner for UEFA, to promote soccer events on a worldwide basis and in the digital world.

If you want to know more about Sony Interactive Entertainment’s business, you can read our dedicated article on the recent Corporate Strategy Meeting.

 /  Executive News Editor
Hailing from sunny (not as much as people think) Italy and long standing gamer since the age of Mattel Intellivision and Sinclair ZX Spectrum. Definitely a multi-platform gamer, he still holds the old dear PC nearest to his heart, while not disregarding any console on the market. RPGs (of any nationality) and MMORPGs are his daily bread, but he enjoys almost every other genre, prominently racing simulators, action and sandbox games. He is also one of the few surviving fans of the flight simulator genre on Earth.