Today marks the release of Xbox One X, and the cheeky folks at the Italian branch of Sony Interactive Entertainment decided to welcome the rival console in a rather funny way.
This is what they posted on their official Twitter account.
7 novembre 2017. pic.twitter.com/JkQY2gKYFM
— PlayStation Italia (@PlayStationIT) November 7, 2017
This is not the first time PlayStation Italy decides to do a funny soft hijack of the launch of a competing console. They did it with the Switch as well.
Those thinly veiled jabs are actually even more fun because they’re not aggressive, and basically piggyback on the competition associating it with PlayStation imagery and messaging.
There are certainly much worse ways to troll your competitors.
PlayStation Italy was the only one among local PlayStation branches to do this, but we probably missed some. If you know any more, feel free to share them in the comments.