PlayStation Now Rakes In $143 Million for Sony During Q3 2018
PlayStation Now is more popular than EA Access or Xbox Game Pass, making up more than half of all revenue generated by the subscription programs.
Superdata has announced that Sony’s PlayStation Now subscription service has brought in $143 million for the third quarter of the year. This constitutes 52% of all subscription based revenue between it, EA (EA Access), and Microsoft (Xbox Game Pass).
Altogether each publisher’s subscription services generated $273 million in revenue, reaching 6% of all non-free-to-play console and PC revenue. Much like video and music, users are beginning to transition to subscribing to services instead of outright purchasing their media.
Unlike those other forms of media, games also have the advantage of selling add-on content to users of subscription services, and Superdata found subscribers more willing to do so. On average, subscribers to game services spend $25 a month on in-game content, compared to $10 for non-subscribers. And even with the subscriptions, those users are spending $57 a month on full game purchases, compared to the non-subscriber average of $39.
PlayStation Now launched in beta in 2014 with full release in 2015 and currently includes 700+ games as well as the new ability to download most all PS4/PS2 games available through the service. Xbox Game Pass is the newest of the bunch and allows you to download all games, including first party Microsoft releases. EA Access was another early program that launched in 2014 and gave you access to EA’s games earlier than retail launch on Xbox One only, as Sony declined to participate.