Few people know the Japanese gaming industry as well as Hirokazu Hamamura, former Editor-in-Chief of the massively popular gaming magazine Famitsu and now President of Enterbrain and Director of the Kadokawa Group. Interviewed by Nikkei, he gave his opinion on Sony’s reveal of the PlayStation Pro.
Hamamura-san mentioned that it’s normal to release a cheaper version of the console after a while, but it’s interesting that now Sony will have that cheaper version and a new console coexisting.
He continued by explaining that usually, after you have cut the price to the limit and the market is saturated, it’s common for hardware manufacturers to move to the next generation. Yet this increase in performance did not take the form of a PS5, and Sony instead opted to upgrade in a form more akin to the PC platform.
The PS4 has surpassed 40 million units sold, and is the fastest selling console of PlayStation history. That’s why, according to Hamamura-san, throwing away that community that has been already acquired would be wasteful. Instead of completely resetting the installed base, restarting from scratch, opting to offer an upgrade is the right way to take advantage of Sony’s strong position.