PlayStation VR Sales Set to Surpass Combined Sales of Oculus and Vive in the UK
According to data tracker GfK, current UK PlayStation VR sales numbers are already approaching the combined installed base of the Oculus Rift and HTC Vive, despite the other two headsets both being on the market considerably longer.
The research firm goes on to cite that PlayStation branding played a substantial part in setting high expectations for the tech, and “eradicated many concerns” about VR.
Further, according to GfK director Paul Simpson, the HTC Vive and Oculus Rift simply require much more money to get your foot in the door. Meanwhile, if you already own a PS4 — which over 3.5 million people do in the UK (again according to GfK) — then the PlayStation VR is a much cheaper gateway drug into VR, and this obviously has found it some of its success.
Simpson adds the following:
“Early UK sales of PlayStation VR indicate it is already approaching the combined installed base of HTC Vive and Oculus Rift. Initial PlayStation VR game sales are also positive with eight or nine boxed releases featuring in the Official UK Top 40 games chart (week ending Saturday 15th October 2016). Early adopters weren’t certain what to expect from a VR gaming experience. The Sony PlayStation branding eradicated many concerns and led to high expectations. Our survey shows that initial reactions from owners of PlayStation VR are positive. Some told us that the experience surpasses expectations, and for many it is a talking point with their friends. Others believe the VR gaming experience to be a solitary one, but have been pleasantly surprised by social elements of VR gaming.”
Important to note: GfK does not track sales of HTC Vive and Oculus Rift from their official websites.
This news personally doesn’t surprise me. While, I personally think VR is a few iterations away from being a worthwhile piece of gaming tech, it’s been obvious that for 2016 PlayStation VR perhaps made the biggest splash and came hottest out the gates among VR headsets.