Pokémon Black & White Breaks Records (Already)

By François Chang

August 23, 2010

Pokémon Black & White arrives on Japanese store shelves in about one month, and it has already crossed one million pre-orders. That makes it the fastest DS title to do so. According to data from market analysis firm Media create, as of August 22nd, the next Pokémon iteration has a total of 1.08 million pre-orders.

Pre-orders began July 31st which means this has all been done in under a month. The title releases September 18th and the Pokémon Co. expects to go past the 1.5 million mark by that time. Now the question is: How many of the 1.08 million are going to be imported to North America?


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François Chang

Working on the DualShockers staff as both an editor and community manager since late 2009, François is absolutely no stranger to the videogame industry. He is a graduate from the City College of New York, and has his Bachelor of Arts in Public Relations and Advertising. His next step is to obtain his Master's degree at the CUNY Graduate School of Journalism. Before starting his career, François has been gaming since the age of 2 with Super Mario World, and he has never looked back since. Gaming may be his profession, but it has always been his passion.

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