PR Firm Threatening Journalists For “Venom” Filled Reviews

PR Firm Threatening Journalists For “Venom” Filled Reviews

If you haven’t already noticed, much of yesterday’s rumblings were all about Duke Nukem Forever reviews. The game that seemed like the butt of every bad joke in the industry for over a decade has finally seen the light of day. The same enthusiast writers that have been waiting for it are among those that have been straight up ripping the title a new one whether it was via twitter or through their own reviews.

In reaction to all of the talk surrounding the title, The Redner Group, the public relations company handling the Gearbox/2K Games title has released the following “unofficial” statement via the company’s twitter.

  • @TheRednerGroup many went too far with their reviews..we r reviewing who gets games next time and who doesn’t based on today’s venom.
  • #AlwaysBetOnDuke too many went too far with their reviews…we r reviewing who gets games next time and who doesn’t based on today’s venom
  • It’s one thing to not like a game, it’s an entirely different thing to rate it a 2 & b completely mean spirited
  • It’s cool to not like something…no need to be mean about it. But, it shows u…it’s easier to b funny when being mean
  • Fair is great. Even if the score is poor, as long as the review is fair…I’ve got zero complaints.
  • Bad scores are fine. Venom filled reviews…that’s completely different.

Now before we even know what they consider venom, let’s just say that handling this situation in a public forum like twitter is just wrong. No ifs, ands, or buts about it. This was the same reason why I put up an editorial about reviewers being scared, because of threats just like this one. It’s industry knowledge that things like this happen all the time, it’s just never out in the open for all to see.

We’ve had the game since last week, and our review should be up soon. From what I’ve heard so far from Yaris (the person handling our review) hasn’t been too positive and pretty much falls in place with what’s already out there. It will be interesting to see how their (The Redner Group’s) clients both Gearbox and 2K Games respond to this. Stay tuned, it’s probably about to get nasty.

UPDATE: An apology has been issued, once again via twitter. And while it’s now easier to see that the statements made earlier were out of frustration, the fact of how quick they (The Redner Group) jumped the gun and dangled review copies like carrots in front of a mule won’t go unnoticed either. Here’s the apologetic tweet:

  • I have to apologize to the community. I acted out of pure emotion. I will be sending each of you a private apology.