Lionsgate, the company behind hit shows and films such as Hunger Games and Mad Men is planning to produce video game content, it announced today.
As of yet, it’s not clear which of Lionsgate’s products will be used as the base of their games, although the company has stated that the titles they produce will utilise their existing properties.
[This move will leverage] Lionsgate’s franchises and other branded properties into the gaming space.
Peter Levin will head Lionsgate’s game company. Levin has previously worked as an advisor for Angry Birds developer Rovio and developr Next Games, who are currently working on a The Walking Dead game for mobile devices.
Lionsgate CEO Jon Feltheimer was positive about the games Levin was expected to output.
[He] is a perfect fit for our entrepreneurial culture, and he is ideally qualified to lead the continued growth of our content business into the video game space and other interactive digital ventures. ”
Gaming has become one of the most explosive growth areas of the content business, and Peter’s mandate will be to build a portfolio of premium digital properties as we expand our leadership in films and television programming into digital content as well.
Previously Lionsgate has funded several tie-in games, such as a Hunger Games tile for Apple devices.
Currently there’s no news as to when the first game can be expected.